Quickly boost your online visibility & attract qualified traffic

Search campaigns, on the Search Network, are the most common on Google Ads. Ads are placed at the top or bottom of the search page based on keywords typed by users. They are textual and identified by the "Sponsored" label. These campaigns are based on a keyword strategy based on bids. It is therefore important to select them carefully according to search intents to optimize the impact of ads as much as possible. Our Google Ads Agency supports you in this strategy.

Google Performance Max uses artificial intelligence to automate and extend the distribution of your ads across all Google channels: video, display, search... The main objective of this type of campaign? Generate even more conversions by optimizing your performance in real time through a smart bidding system. If you're looking for an effective method to broadcast your ads at scale across all channels, Google Performance Max is the essential option. Companies using this service have increased their conversion value by an average of 25%, compared to a Standard Shopping campaign, for example (Source: Google).

With a Display campaign on Google Ads, ads are broadcast on a large number of sites to a wide audience. These campaigns take the form of banners and appear on sites such as news, blogs, or Google partner platforms (Gmail, YouTube). Unlike Search campaigns based on search and focused on conversion, Display campaigns aim to increase your company's brand awareness. Visual, they aim to capture users' attention and arouse their curiosity.

Google Shopping is the dedicated tool for e-commerce players looking to increase their visibility with prospects. This platform is a fusion of a marketplace, a search engine, an online advertising campaign, and a price comparison tool. Products integrated into Google Shopping campaigns are displayed on the results page, but also in the dedicated "Shopping" tab. With Google Shopping, you can present your products in photo format and accompany them with detailed descriptions. Your product listings become visible in the blink of an eye to users!

It's often said that an image is worth a thousand words! Video campaigns allow you to broadcast ads on YouTube as well as on Google's display network. They meet three objectives: improve conversion, increase traffic to your site, and strengthen your brand awareness. Ad settings are configurable to maximize campaign results. Depending on your strategy, Google offers different formats: TrueView In-Stream, for Action, Bumper...

Want to boost your mobile app? Google Ads has done it. App campaigns simplify their promotion by broadcasting them across all search engine channels. Unlike other advertising formats, App campaigns are directly inspired by your Play Store listing. There's no need to create specific text and media for these campaigns, Google takes care of it for you! And, as with a Search campaign, you can choose its objective: encourage app installation, perform specific actions for users, or develop your brand awareness.

Smart campaigns simplify ad distribution on Google Search, Maps, YouTube, and the Display network. Automated, they focus on the online development of small and medium-sized businesses. Smart ads reach a wide audience while remaining targeted: location, themes, and optimization based on search intents. The payment model is based on clicks and calls generated by the ads. You only pay when prospects take action! These campaigns are designed to be user-friendly while meeting specific business objectives.

Google Ads local campaigns allow you to promote your business on websites in a specific geographic area. Ads are therefore particularly targeted and generate local leads (contacts). They help improve your local SEO, and by extension, traffic to your website and your conversion rate. What are the two main strengths of this type of campaign? Creating a local community and strengthening your customer relationship.

These campaigns aim to broadcast your ads at scale: you can reach up to three billion users! Discovery uses Google's intent signals (audience and customer) to offer attractive personalized experiences to hot prospects on the search engine's Discover feed. Ads can take the form of single images (Standard) or Carousels (Discovery Carousel). Discovery Ads are particularly relevant for companies that want to: generate conversions at scale; reach new customers with sophisticated and visually attractive campaigns; attract the most interesting customers (interaction with the YouTube channel, customers who have already validated the purchase, website visit).

During an initial meeting, we define together the objectives of your campaign, your budget, and your marketing target. This is the stage where we get to know you! It is one of the most important, as it will guide the rest of the project.

Once your attack plan is established, our SEA expert team analyzes your competitors' campaigns. The goal is not to replicate their strategy, but to identify practices, opportunities, and areas for improvement. It's by knowing the competition that you'll be able to stand out!

Based on your industry and products/services, we define the keyword strategy to target for AdWords ads. Their choice is made according to bids and users' search intents.

Our team configures the parameters of your SEA campaign on Google Ads according to your budget, bids, and targeting criteria. We guide you towards a strategy adapted to your objectives and the nature of your business, whether it's Google Shopping, Google AdSense, or AdWords.

Ads, displayed at the top of search engines under "Sponsored", are written to be attractive and clear. The objective: encourage users to click to learn more.

Our team monitors performance in real time to seize the best strategic opportunities (placement, demographic criteria, catchment area...) and adjust bids based on keywords. SEA is 100% adjustable.

What is the Quality Score? It's the quality indicator of ads and landing pages. It is closely monitored by our SEA agency. A high score improves positioning on search engines. SEA is not just about buying keywords. Google analyzes the relevance of the strategy and rewards sites that meet users' criteria! We ensure we please search engine algorithms.

At the end of the campaign, we analyze its effectiveness by evaluating the profit made compared to the cost incurred. The latter depends on "pay-per-click". Indeed, SEA operates on advertising platforms and involves payment for each click on an ad.