3 Monts

Successful collaboration since 2018

Our collaboration with the 3 Monts Brewery began in 2018, with the mission to promote all its brands on the web. For this family brewery that also produces Houthakker, Du Moulin and Héritage beers, the objective was twofold: strengthen the visibility of each brand while creating a direct and unified sales channel for all their production.

This project recently reached a major milestone. To accompany the brewery's new brand guidelines and new packaging, we carried out a complete redesign of their e-commerce platform.

The site doesn't just sell beer, it sells "Flanders". The emphasis on family history ("4 generations", "since 1920") and geographical origins creates a strong emotional connection with visitors from the homepage.

The "Cooking in harmony with beer" section is an excellent graphic and editorial feature. It inspires users, extends their visit and anchors the brand in a lifestyle, not just consumption.

The site clearly announces the rules from the start (e.g., "purchase available from 6 pieces" for bottles), avoiding frustration at checkout.

It's a very successful "hybrid" site. It manages to maintain the soul of a traditional family brewery while offering a modern and secure shopping experience, worthy of current e-commerce standards.