Trésors de Bacchus

Year

2023

Magento 2 E-commerce for Trésors de Bacchus!

Our agency orchestrated the digital transformation of Vignobles Villebois, a historic player in the Loire Valley. At the heart of this strategy: the redesign of Trésors de Bacchus, a high-performance e-commerce platform built on Magento, designed to maximize SEO and streamline the purchasing journey.

To support this commercial ambition, we also rethought the entire visual identity (brand guidelines and social media). The result is a coherent and modern brand image, aligned with the excellence of their wines, which boosts conversion and accelerates direct sales growth.

The Trésors de Bacchus website is technically solid and graphically reassuring. Its greatest asset is successfully demystifying wine purchases through intelligent technical choices (taste filters) and graphic elements (aromatic tags), making the offer accessible to both enlightened enthusiasts and beginners.

Faceted Search Engine (Filters):

The filtering system is very comprehensive. Beyond the classics (Color, Region, Price), the site allows filtering by "Food/Wine Pairing" (Barbecue, Aperitif...) and by "Palate Profile" (Fresh, Fruity, Powerful...). It's technically well implemented to guide a novice.

Real-Time Multi-Location Stock Management:

On the product page, the site displays available stock not only for online sales, but also in their physical stores (St-Aignan, Sancerre, etc.). It's a technically complex but very useful "Omnichannel" feature for "Click & Collect".

Dynamic Volume Pricing:

The add-to-cart module automatically offers prices for 1, 3, 6, 12 bottles, encouraging bulk purchases. The interface updates the unit price instantly, which is smooth for the user.