Skip to content

SEO advice & optimization

SEO (Search Engine Optimization) is a set of techniques aimed at increasing the visibility of your website on search engines. This sustainable strategy helps improve your ranking, attract qualified visitors, and thus boost your revenue.

SEOQualified trafficSustainable strategySEO Audit

SEO Agency

SEO Strategy

The SEO tool

At reqst, we consider SEO as the tool that boosts your site's potential. Imagine your site as a shop with the best products, but hidden on a deserted street.\u003cbr\u003e\u003cbr\u003eOrganic SEO is the key to attracting users to your storefront. For us, SEO represents the perfect balance between meeting search engine expectations while offering relevant solutions to users. Optimizing your site then embodies the credibility of your business. Keyword strategy, user experience, and the readability of your web pages are some of the techniques that make up the virtuous circle of SEO. We offer to optimize your site to position it among the best organic results.

Personalized project monitoring, a dedicated contact, for a showcase site project that matches your ambitions.

01

Visibility

Increase your visibility on search engines

Appearing on the first page of search engines is necessary to generate visibility and traffic on your website. In fact, nearly 91% of clicks occur on the first page of Google.

02

Traffic

Generate qualified traffic

53.3% of a site's traffic comes from organic search.\u003cbr\u003ePositioning on relevant key queries generates qualified traffic on your website. Implementing a good SEO strategy meets the needs of your targets and promotes interactions with your business.

03

Interaction

Meet user expectations and generate conversions

The value of an SEO strategy is to offer quality content adapted to users' search intent. Attracting the right traffic to your site generates contacts and sales.

04

Sustainability

Ensure the sustainability of your traffic

Unlike SEA, or paid advertising, SEO is a sustainable approach. If your strategy is regularly updated and meets algorithm expectations, your qualified traffic will remain optimal.

05

Optimization

Stand out and create a new user segmentation

Optimizing your strategy on relevant keywords for your sector increases your visibility at the expense of your competitors. Ultimately, this captures a larger audience and strengthens the credibility of your site.

06

SEO

Benefit from ROI effects

SEO generates a very good return on investment. In addition to being sustainable, its implementation is much less expensive than some advertising campaigns, for example.

SEO

Advice

they trust us

10000 / 10000

for a long time

How does SEO work?

Organic SEO is based on 4 pillars: technical aspects, content quality, popularity, and user experience optimization (UX Design). These elements are complementary and must be integrated into any SEO strategy to achieve your visibility and positioning goals.

1

Technical site optimization

It covers all the best practices to implement so that your site is indexed and valued by search engines. This includes, for example, internal linking, loading speed, explicit tagging, Hn structure, a crawlable site, clean code, sitemap, structured data implementation, HTTPS, etc. This is the founding pillar of SEO.

Book a callBook a call
2

Content optimization

Search engines value rich and relevant content that meets users' intentions. Your site pages must take into account SEO best practices: presence of primary and secondary keywords, enriched semantic field, hierarchical Hn structure, no duplicate content, attractive meta description, long and multimedia content, for example.

3

Popularity or netlinking strategy

The SEO evaluation of a website's popularity is based on the number and especially the nature of hyperlinks pointing to it. The development of these backlinks must be qualitative and come from sites that are themselves authoritative on search engines. Growing your e-reputation can be done through a netlinking strategy, a social media campaign, or simply the quality of content written on your website.

4

User experience (UX Design)

UX Design represents all initiatives aimed at improving the experience of a user while browsing your website, whether from a mobile device, tablet, or computer (responsive design): content readability, fluidity, ergonomics, etc. Integrating an SXO strategy (SEO and UX Design) will help you stand out from your competitors.

How to choose key queries?

Key queries

Key queries correspond to the terms that users type into search engines. The basis of a semantic strategy lies in studying these words and their relevance to your activity. They can be identified via software or simply through common sense. Competitive analysis helps determine which queries are worth targeting.\u003cbr\u003eA good site structure organizes pages and naturally integrates these keywords into your content.

Keywords

Keywords can be a single word or a combination of several. We then speak of long-tail keywords.

SEO Strategy

In an SEO strategy, it is important to combine both types of queries to match the searches made by users. Working on precise queries where traffic exists and with lower competition will generate: better visibility for your site; qualified traffic, because your site meets search expectations; significant conversion.

Our organic SEO services

1

Technical SEO audit

We perform a technical analysis of your site to present you with an SEO strategy adapted to and compliant with search engine expectations. An essential step, this identifies obstacles and proposes optimization levers: indexing, content, internal linking, netlinking.

Book a callBook a call
2

Semantic audit

We research keywords and analyze the practices of competitors in your sector to achieve your objectives. We precisely study the relevant queries for your site that match your audience.

3

SEO positioning tracking

We regularly carry out position monitoring on search engines. This tracking allows us to closely monitor its evolution, identify the best opportunities, or conversely implement corrective measures. We then send you a comprehensive report.

4

SEO advice and strategy

Based on a thorough analysis of your site and your market, we develop a tailor-made SEO strategy. Our recommendations cover all aspects of SEO to maximize your visibility and your return on investment.

5

Backlink analysis

We verify the relevance and quality of all the links pointing to your website. Backlinks are an integral part of any SEO strategy and have a direct impact on a site's popularity. Our netlinking audit also includes an analysis of your competitors' links to help you improve your positioning against them.

6

SEO training

We train you in the pillars of SEO so you can understand the environment of your website. Our approach covers basic technical concepts (indexing, crawling, tagging, and loading speed), the importance of implementing a netlinking strategy, and writing optimized content.

7

8

Frequently

asked

questions

SEO allows you to attract qualified visitors organically, without paying for each click. Unlike advertising, the effects are long-lasting: a well-optimized site continues to generate traffic and leads over time. It's a strategic investment that strengthens your online visibility and offers a sustainable return on investment.

SEO is a medium to long-term strategy. Initial results generally appear within 3 to 6 months, but sustainable positioning requires continuous effort over several months. At reqst, we implement methodical actions to accelerate this process while building solid foundations for your SEO.

A good keyword is relevant to your activity, generates sufficient search volume, and presents an attainable level of competition. It must also correspond to the search intent of your visitors: informational, transactional, or navigational. A precise analysis allows you to target the most effective terms to attract qualified traffic.

A site well optimized for SEO loads quickly, is mobile-friendly, has a clear structure, and quality content. It must also be correctly indexed by Google and obtain links from other sites. At reqst, we perform complete audits to identify and correct SEO weaknesses.

You can manage part of your SEO yourself, but an agency brings advanced expertise, specialized tools, and an external perspective on your site. At reqst, we support you with tailor-made strategies, adapted to your objectives and your market, for measurable and sustainable results.